CD Skripsi

Pengaruh Persepsi Harga, Dan Kemudahan Transaksi Terhadap Keputusan Pembelian Produk Fashion Dan Kepuasan Konsumen Di Aplikasi Shopee ( Studi Kasus Pada Mahasiswa S1 Feb Universitas Riau )

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ABSTRACT
This Research aims to analyze the Effect of the Perceived Price and Perceived Ease of Transactions on the Purchase Decision of Fashion products at Shopee on Consumer Satisfaction. This research was conducted on all active undergraduate students of the Faculty of Economics and Business, University of Riau who use the Shopee market place in shopping for unknown fashion products. This research consists of four variables, namely one dependent variable, one intervening variable and two independent variables. These variables are Purchase Decision (Y1), Consumer Satisfaction (Y2), Perception of Transaction Ease (X2), and Perception of Price (X1). This research was conducted using a sample of 120 people. This study uses a purposive sampling method, namely the determination of the sample based on respondents who have certain criteria. Meanwhile, in terms of data analysis, this study uses the Path Analysis method with the help of SPSS (Statistical Package of Social Science) version 25. Based on the hypothesis test carried out, the results show that Perception of Transaction Ease has a Positive and Significant Effect on Purchase Decisions, Price Perception has a Positive Effect and Significant to Consumer Satisfaction Through Purchase Decisions, Perception of Ease of Transactions Has a Positive and Significant Effect on Consumer Satisfaction Through Purchase Decisions, Purchase Decisions Have a Positive and Significant Effect on Consumer Satisfaction.
Keywords: Perception of Price, Perception of Transaction Ease, Purchase Decision, Consumer Satisfaction.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1602122926

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Manajemen., 2022

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1602122926

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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