CD Skripsi

Pengaruh Product Usability Dan Cashback Promotion Terhadap Kepuasan Serta Dampaknya Pada Loyalitas Pengguna Dompet Digital “Shopeepay” Di Kota Pekanbaru

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ABSTRACT
This study intends to ascertain the influence of cashback promotions and
product usability on customer satisfaction and brand loyalty among "shopeepay"
digital wallet users in Pekanbaru City. All residents of Pekanbaru City who utilize
the ShopeePay digital wallet make up the study's population.
A questionnaire was used to gather primary data, which was used to
support the study's findings. Path analysis with the aid of the program
SPSSsampling technique is Probability Sampling, which offers equal
opportunities for members of the population to be picked as samples in this study.
With a total of 110 respondents, the Hair et. al. sample size was used in this
investigation.
The findings of this study suggest that: 1) Customers' satisfaction with
products in Pekanbaru City who use ShopeePay digital wallets is positively and
significantly impacted by product usability. 2) In Pekanbaru City, Cashback
Promotion has a favorable and considerable impact on ShopeePay digital wallet
user happiness. 3) In Pekanbaru City, customer satisfaction has a favorable and
considerable impact on users' loyalty. 4) In Pekanbaru City, ShopeePay digital
wallet customers' loyalty is positively and significantly impacted by product
usability. 5) In Pekanbaru City, Cashback Promotion has a favorable and
considerable impact on ShopeePay consumers' loyalty. 6) Product usability has a
big impact on Pekanbaru City ShopeePay users' loyalty through satisfaction. 7) In
Pekanbaru City, Cashback Promotion significantly affects ShopeePay digital
wallet customers' Loyalty through Satisfaction.
Keywords: Product Usability, Cashback Promotion. Satisfaction, Loyalty,
ShopeePay

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1702110365

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Manajemen., 2022

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1702110365

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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