CD Skripsi

Pengaruh Fasilitas Dan Promosi Wisata Terhadap Minat Berkunjung Kembali Ke Pantai Koneng Dumai : Kualitas Pelayanan Sebagai Mediator

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Abstract
This study used a data analysis technique using the SEM (Structural Equal Modeling) method with the help of the SmartPLS application. This research was conducted in June 2022 at the Koneng Beach Dumai tourist attraction. The study aimed to analyze the influence of facilities, promotions through the mediation of service quality on the interest of tourists to return to method used is a survey method with data collection using a closed questionnaire containing statements as measured by a 5-point Likert scale. Respondents in this study were 45 visitors to Koneng Dumai beach who were taken by purposive sampling where the respondents were all visitors to Koneng Beach. The results of the study show that tourism facilities and tourism promotion directly influence the intention to return to visit but through service quality indirectly as a mediator does not significantly influence the intention to return.
Keywords: Tourism facilities, tourism promotion, service quality, tourism, intention to return.
1) Student in the Fisheries and Marine Faculty, University of Riau
2) Lecturer in the Fisheries and Marine Faculty, University of Riau

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1804113307

Penerbit

Pekanbaru : Universitas Riau – Fakultas Perikanan Dan Ilmu Kelautan – Sosial Ekonomi Perikanan., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1804113307

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

SOSIAL EKONOMI PERIKANAN

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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