CD Skripsi

Pengaruh Karakteristik Wirausaha Dan Lingkungan Eksternal Terhadap Keberhasilan Usaha Mikro Makanan Ringan Kecamatan Tampan Di Era Pandemi Covid-19

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The purpose of this study was to determine the effect of entrepreneurial characteristics and the external environment on the success of the Tampan District snack micro business in the era of the COVID-19 pandemic. MSMEs, especially micro businesses, are threatened with closure due to the COVID-19 pandemic which has not only damaged the health sector but the Indonesian and even the world's economic sector. This research was conducted on 71 snack micro entrepreneurs in Tampan District with quantitative research methods and analyzed using descriptive analysis, Multiple Linear Regression and Hypothesis Testing. From this study, it was found that entrepreneurial characteristics and the external environment had a positive effect on the success of the Tampan District snack micro business in the era of the COVID-19 pandemic.
Keyword: Entrepreneurial Characteristics, External Environment, Business Success, Micro Business, COVID-19.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1705111560

Penerbit

Pekanbaru : Universitas Riau – Fkip – Pendidikan Ekonomi., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1705111560

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

PENDIDIKAN EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

FATAH

Versi lain/terkait

Lampiran Berkas

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