CD Skripsi
Pengaruh Perbedaan Gender, Pemanfaatan Teknologi, Literasi Keuangan, Dan Aksesibilitas Keuangan Terhadap Kinerja Umkm (Studi Empiris Pada Umkm Di Kabupaten Rokan Hilir)
ABSTRACT
This study aims to analyze the impact of gender disparities, technology use, financial literacy, and financial accessibility on the performance of MSMEs. The total sample used is 321 SMEs. This study uses primary data with empirical studies on SMEs in Rokan Hilir Regency, Riau. SEM (Structural Equation Modeling) is the analytical method employed in this study to ascertain the relationship and influence between variables. The warpPLS 8.0 program's PLS (Partial Least Square) statistical test tool is employed. The outcomes demonstrated that there was no difference in performance across MSMEs in the Rokan Hilir district based on gender. While this is happening, other factors, such as the use of technology, financial literacy, and financial accessibility, significantly improve MSMEs' performance.
Keywords: MSME Performance, Gender Differences, Utilization of Technology, Financial Literacy, Financial Accessibility
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