CD Skripsi

Upaya Diplomasi Publik Malaysia Terhadap Indonesia Dalam Mempromosikan Pariwisata Medis Tahun 2017-2022

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UPAYA DIPLOMASI PUBLIK MALAYSIA TERHADAP INDONESIA
DALAM MEMPROMOSIKAN PARIWISATA MEDIS
TAHUN 2017-2022
Author: Fakhriyah Intan Maharani
Email: [email protected]
Pembimbing: Hendrini Renolafitri, S.IP., MA
Bibliografi: 11 Buku, 25 Jurnal, 4 Skripsi/Tesis, 41 Website,
15 Laporan dan Dokumen Resmi
Jurusan Hubungan Internasional
Fakultas Ilmu Sosial dan Politik Universitas Riau
Kampus Bina Widya Jl. H.R Soebrantas KM 12.5, Simp. Baru Pekanbaru
ABSTRACT
Malaysia, as a country, tends to be the preferable option for Indonesians
to get medical treatment due to its various benefits. The main factors that lead
Malaysia as the chosen destination for Indonesian visitors are its popular image
as a Muslim-friendly country, its geographical proximity, the quality of its service
and facility, the affordability, the experience testimony, and the combination of
tourism experience and medical treatment. Furthermore, in 2017, the Malaysia
Healthcare Travel Council (MHTC) as the facilitator of the medical treatment
industry targeted Indonesia to be one of its main markets to promote Medical
Tourism effectively.
This study analyses the perspective of pluralism on the nation-state level.
As theoretical proof, this study uses the theory of public diplomacy and the
concept of medical tourism. The data for this qualitative research was mainly
done by gathering various data from books, journals, theses, official documents,
reports, and websites that have relevance to the study.
The result of the study has shown that Malaysia’s public diplomacy
towards Indonesia was mainly done by promoting its medical tourism within 3
sectors: 1) news management, through social media and Healthcare Virtual Week
Webinar; 2) strategic communication, through the Malaysia Healthcare Expo
(MHX) held in several cities in Indonesia; 3) relationship building, by
establishing the branch office of Malaysia Healthcare Travel Council in Jakarta
and also partnership with flight agencies, health insurance, and banks in
Indonesia.
Keywords: Medical Tourism, Public Diplomacy, Indonesian Medical Tourists,
Malaysia Healthcare Travel Council, Malaysia Healthcare Expo

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1801111924

Penerbit

Pekanbaru : Universitas Riau - FSIP - HUBUNGAN INTERNATIONAL., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1801111924

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

HUBUNGAN INTERNASIONAL

Info Detail Spesifik

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Pernyataan Tanggungjawab

tethi

Versi lain/terkait

Lampiran Berkas

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