CD Skripsi

The Effect Of E-Commerce Usage, Innovation Capability And Financial Literacy On Msmes Performance (Case Study In Raun-Raun Food Court Pekanbaru)

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ABSTRACT
This study aims to analyze: the effect of e-commerce usage, innovation capability and financial literacy on MSMEs performance. The population in this study were MSME actors in culinary sector in Raun-raun Food Park Pekanbaru. In this study, a total of 61 samples were obtained using the Simple Random Sampling method. This study uses primary data obtained from questionnaires which are then distributed to Raun-raun Food Park. The results of this showed that e- commerce and innovation capability have positive effect on MSMEs performance. While financial literacy does not have a significant effect on MSMEs Performance.
Keywords : E-Commerce Usage, Innovation Capability, Financial Literacy, Performance, MSME.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1902113696

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Akuntansi., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1902113696

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Akuntansi

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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