CD Skripsi
Pengaruh Gender, Keterampilan Manajerial, Perilaku Kewirausahaan, Dan Corporate Sustainability Terhadap Kinerja Umkm (Studi Pada Umkm Di Kota Pekanbaru)
ABSTRACT
This study aims to analyze the impact of gender difference,managerial skill, entrepreneurial behavior, and corporate on the performance of MSMEs. The total sample used is 336 SMEs. This study uses primary data with empirical studies on SMEs in Pekanbaru City. SEM (Structural Equation Modeling) is the analytical method employed in this study to ascertain the relationship and influence between variables. The warpPLS 8.0 program's PLS (Partial Least Square) statistical test tool is employed. The outcomes demonstrated that there was no difference in performance across MSMEs in the Pekanbaru district based on gender. While this is happening, other factors, such as the use of managerial skill, entrepreneurial behavior, and corporate sustainability, significantly improve MSMEs' performance.
Keywords: MSME Performance, Gender, Managerial Skill, Entrepreneurial Behavior, Corporate Sustainability
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