CD Tugas Akhir

Pembuatan Video Iklan Produk Culut Keju (Studi Kasus : Umkm Asri Wishaka Pekanbaru)

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ABSTRACT
Snacks, also known as interlude foods or snacks, are highly favored and often consumed by various groups of Indonesian people. Culut cheese is one of the snacks produced by Asri Wishaka MSME in Pekanbaru city. The sales process of Asri Wishaka UMKM culut cheese is still simple, only with a consignment system with several souvenir shops in Pekanbaru city and promoting it with the closest relatives. This research aims to create a video advertisement for Asri Wishaka MSME's culut cheese products. The Asri Wishaka MSME culut cheese advertising video was made using the Adobe Premiere Pro 2019 application. In the process of making a video advertisement for Asri Wishaka UMKM culut cheese, several stages were carried out, namely: pre-production stage, production stage, post-production stage, and implementation stage. By uploading advertising videos on Asri Wishaka MSME's social media, the culut cheese product can be recognized by the wider community, both in the city and outside the city. This video advertisement for culut cheese of Asri Wishaka MSME can be one of the solutions that can be used to increase sales and popularity of culut cheese in the city of Pekanbaru and outside the city of Pekanbaru.
Keywords: Advertising, MSME Asri Wishaka, Promotion, Video.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2003035886

Penerbit

Pekanbaru : Universitas Riau - FMIPA - Manajemen Informatika., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2003035886

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

D III MANAJEMEN INFORMATIKA

Info Detail Spesifik

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Pernyataan Tanggungjawab

TIAR

Versi lain/terkait

Lampiran Berkas

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