CD Skripsi

Peran Sm Entertainment Sebagai Aktor Transnasional Dalam Membentuk Nation Branding Korea Selatan Di Indonesia

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PERAN SM ENTERTAINMENT SEBAGAI AKTOR TRANSNASIONAL DALAM MEMBENTUK NATION BRANDING KOREA SELATAN DI INDONESIA
Author : Dhia Syahla Pramesti
(email: [email protected])
Pembimbing: Ahmad Jamaan, S.IP., M.Si
Jurusan Hubungan Internasional
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau
Kampus Bina Widya Jl. H.R. Soebrantas KM 12,5 Simp, Baru Pekanbaru
ABSTRACT
This research will analyze the role of SM Entertainment as a transnational actor in shaping South Korea's nation branding in Indonesia. The method used in this study is a qualitative research method with data collection techniques through library research. In this study using the level of individual analysis with SM Entertainment as the actor.
To obtain the results of research analysis, this study uses three basic theoretical frameworks, namely: the perspective of transnationalism, public diplomacy, and the concept of nation branding. The background explains that before the development of the Korean Wave became popular after the Asian financial crisis occurred, South Korea became a country capable of reaping benefits from the cultural industry with the involvement of non-state actors, resulting in the formulation of the problem of what is the role of SM Entertainment as a transnational actor in forming the South Korean nation branding in Indonesia.
SM Entertainment as a non-state actor belonging to the Multi National Corporation (MNC) group has received support from the South Korean government, and has a role in forming nation branding by fulfilling its function as a company that contributes to the process of public diplomacy in accordance with Candace L. White's theory, namely cultural diplomacy, foreign investment, nation branding, brand or product, and corporate social responsibility.
Keywords: corporate diplomacy, Korean Wave, MNC, nation branding

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1901124133

Penerbit

Pekanbaru : Universitas Riau - FISIP - Hubungan Internasional., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1901124133

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

HUBUNGAN INTERNASIONAL

Info Detail Spesifik

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Pernyataan Tanggungjawab

TETHI

Versi lain/terkait

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