CD Skripsi

Universitas Riau Fakultas Ilmu Sosial Dan Politik Pekanbaru Pengaruh Channel Youtube Milyhya Keputusan Menonton Subscribers Tentang Konten Montage Gaming

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ABSTRACT
THE INFLUENCE OF MILYHYA'S YOUTUBE CHANNEL
ON THE DECISION OF WATCHING SUBSCRIBERS
REGARDING MONTAGE GAMING CONTENT
By : Dinda Puspa Larasati
Advisor : Dr. Ringgo Eldapi Yozani, S.I.Kom. M.I.Kom
MILYHYA is a YouTube channel that focuses on the most popular montage gaming content in Indonesia. Through its YouTube channel, MILYHYA consistently uploads video montage gaming content and has accumulated 5,260,000 subscribers. These montage gaming content videos have the potential to influence the decisions of the MILYHYA YouTube channel subscribers to watch. The theory used in this study is the S-R theory or Stimulus-Response theory. This study aims to see whether there is an influence on the MILYHYA YouTube channel on subscribers' viewing decisions about montage gaming content.
In this study, the type of research used was explanatory quantitative research using data collection techniques through distributing questionnaires to 100 respondents to MILHYA's youtube channel subscribers via Google form with the link https://bit.ly/42xyvSz. Then the data is then processed using SPSS 25 by conducting validity tests, reliability tests, simple linear regression analysis, and determination tests.
The results of this study indicate that the value of the regression coefficient in this study is Y = 8.111 + 0.888X, with a significance level of 0.000 which is less than α = 0.05. The value of tcount is greater than ttable, namely 10.184 > 1.98, the meaning of the hypothesis calculation is that Ha is accepted and H0 is rejected. So it can be concluded that there is influence on the MILYHYA YouTube channel on the decision to watch subscribers about montage gaming content. The coefficient of determination in this study is 51.4% which is included in the medium category. While the remaining 48.6% is influenced by other factors not discussed in this study.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1601122140

Penerbit

Pekanbaru : Universitas Riau - FISIP- Ilmu Komunikasi., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1601122140

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

tethi

Versi lain/terkait

Lampiran Berkas

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