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Pengaruh Kualitas Pelayanan Dan Variasi Produk Terhadap Keputusan Pembelian Layanan Indihome Pada Pt Telkom Indonesia Witel Riau

THE INFLUENCE OF SERVICE QUALITY AND PRODUCT VARIATION ON INDIHOME SERVICE PURCHASE DECISION AT PT TELKOM INDONESIA WITEL RIAU DARATAN PEKANBARU
By: Hanatasia Isora Abelia
Email : [email protected]
Supervisor : Dr. Meyzi Heriyanto, S.Sos, M.Si
Business Administration Study Program, Department of Administrative Science Faculty of Social and Political Sciences, University of Riau, Pekanbaru, Indonesia
Bina Widya Campus
HR. Soebrantas Street Km. 12.5 Simpang Baru, Pekanbaru, Riau 28293 Tel/Fax. 0761-63277
ABSTRACT
This study aims to determine the effect of service quality and product variety on purchasing decisions for IndiHome services at PT Telkom Indonesia Witel Riau Mainland in Pekanbaru. This type of research is explanatory research with a quantitative descriptive method. The sample in this study amounted to 100 respondents who were determined using accidental sampling and using a questionnaire as a data collection instrument. The data analysis technique uses multiple linear regression analysis and the feasibility of the research instrument has been ascertained through validity tests, reliability tests, and classical assumption tests. The results show that service quality (X1) has a significant positive effect on purchasing decisions (Y), product variety (X2) has a significant positive effect on purchasing decisions (Y), and service quality (X1) and product variety (X2) simultaneously have a significant positive effect on purchasing decisions (Y).
Keywords: Service Quality, Product Variation, Purchase Decision.

Ketersediaan
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Perpustakaan Universitas Riau 1901111994
1901111994
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
1901111994
Penerbit
Pekanbaru : Universitas Riau - Fisipol - Ilmu Administrasi Bisnis.,
Deskripsi Fisik
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Bahasa
Indonesia
ISBN/ISSN
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Klasifikasi
1901111994
Tipe Isi
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Tipe Media
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Tipe Pembawa
-
Edisi
-
Subjek
Ilmu Administrasi Bisnis
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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