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Pengaruh Kualitas Pelayanan Dan Store Atmosphere Terhadap Loyalitas Konsumen Pada Kafe Lantai Dua Coffee Dan Resto Siak Sri Indrapura

THE INFLUENCE OF SERVICE QUALITY AND STORE ATMOSPHERE ON CONSUMER LOYALTY AT KAFE LANTAI DUA COFFEE AND RESTO IN SIAK SRI INDRAPURA
By: Nidya Astantika
Email : [email protected]
Supervisor : Dr. Lie Othman, S.Pi, MM
Business Administration Study Program, Department of Administrative Science
Faculty of Social and Political Sciences, University of Riau, Pekanbaru, Indonesia
Bina Widya Campus
Jl. HR. Soebrantas Km. 12.5 Simpang Baru, Pekanbaru 28293
Phone/Fax. 0761 – 63277
ABSTRACT
This study aims to determine the effect of service quality and store atmosphere on customer loyalty partially and simultaneously. This study used a quantitative descriptive analysis method, with the data source of this research coming from primary data obtained through the process of distributing questionnaires which were then tested using the SPSS version 22 application. The population in this study were all consumers who had visited at least twice at the Second Floor Coffee and Resto in Siak Sri Indrapura and the samples taken amounted to 100 respondents using the slovin formula. Determination of the sample in this study using the slovin formula, namely the Purposive Sampling technique with the type of Non Probabality technique. Data analysis with SPSS was used to test validity, reliability, classical assumptions, and multiple linear regression analysis. The results obtained are that Service Quality (X1) is significant for Consumer Loyalty (Y), and Store Atmosphere (X2) is significant for Consumer Loyalty (Y) and Service Quality (X1) and Store Atmosphere (X2) is significant for Consumer Loyalty (Y) on the Second Floor Coffee Cafe in Siak Sri Indrapura Resto.
Keywords: Service Quality, Store Atmosphere, Consumer Loyalty

Ketersediaan
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Perpustakaan Universitas Riau 1901110546
1901110546
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
1901110546
Penerbit
Pekanbaru : Universitas Riau - Fisipol - Ilmu Administrasi Bisnis.,
Deskripsi Fisik
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Bahasa
Indonesia
ISBN/ISSN
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Klasifikasi
1901110546
Tipe Isi
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Tipe Media
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Tipe Pembawa
-
Edisi
-
Subjek
Ilmu Administrasi Bisnis
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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