CD Skripsi

Pengaruh Program Numpang Nampang Rri Pro 2 (88,4 Fm) Terhadap Pemenuhan Kebutuhan Informasi Event Di Kalangan Mahasiswa

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ABSTRACT
THE EFFECT OF RRI PRO 2 (88.4 FM) NUMPANG NAMPANG
PROGRAM ON FULFILLING EVENT INFORMATION NEEDS
AMONG STUDENTS
By: M. Dwi Rizki Wahyudi
Advisor: Ismandianto, S.I.Kom.,M.I.Kom.
The Numpang Nampang program is a radio program that is presented in a
chat format that discusses light information about achievements, the work of
individuals, organizations, schools, campuses and communities, according to the
themes and invited speakers. This program has a higher broadcast frequency than
other broadcast programs. Starting from the S-R (Stimulus-Response) theory
which is used as the basis for this research, while the stimulus in this research is
the Numpang Nampang RRI Pro 2 Program (88.4 FM), while the response,
namely the action or attitude towards the stimulus given is the fulfillment of the
event's information needs after listening to the Numpang Nampang Program.
This study used a quantitative approach with a purposive sampling
technique using a sample of 100 respondents who were drawn using the unknown
population formula. Retrieval of research data obtained from questionnaires.
Data testing was carried out using the Statistical Product and Service Solution
(SPSS) application for Windows with multiple linear regression analysis.
Through the F test, a significance value of 0.000 is obtained, which is less than α
= 0.05 and Fcount = 86.284, which is greater than Ftable = 2.699. It can be
concluded that there is an influence between the Numpang Nampang RRI Pro 2
Program (88.4 FM) on Fulfilling Needs Event Information Among Pekanbaru
City Students, The determination test shows the influence of the Numpang
Nampang RRI Pro 2 Program (88.4 FM) on Fulfilling Event Information Needs
among Pekanbaru City students by 72.9% with a strong level of influence, while
the remaining 21,1% is influenced by other factors outside of the results obtained
and thus Ha is accepted and H0 is rejected.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1901155268

Penerbit

Pekanbaru : Universitas Riau - FISIP- Ilmu Komunikasi., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1901155268

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

TIAR

Versi lain/terkait

Lampiran Berkas

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