CD Skripsi

The Effect Of Using Qr Code Indonesian Standard (Qris), Digital Marketing And Financial Literacy On Msme Performance

---

ABSTRACT
This study aims to examine and analyze the effect of using the QR Code
Indonesian Standard (QRIS), Digital Marketing, and Financial Literacy as
independent variables on the performance of MSMEs businesses in the culinary
field at the Raun-Raun Foodpark in Pekanbaru City. This research is quantitative
research using primary data. The population in this study are MSMEs in the
culinary field in Pekanbaru City. This study applied census techniques in
determining the sample, and the data was collected through questionnaires. The
amount of sample in this study is 68 respondents. Data processing in this study used
the Statistical Program for Social Science (SPSS) Version 25 program. The data
analysis method used was multiple linear regression analysis using T-Test and F
Test. The results of this study indicate that understanding financial literacy has a
significantly positive effect on the performance of MSMEs, and the use of QRIS and
Digital Marketing does not significantly affect MSME performance.
Keywords: MSMEs Performance, QRIS Usage,

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

1902124745

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Akuntansi., 2023

Deskripsi Fisik

-

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

1902124745

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

Akuntansi

Info Detail Spesifik

-

Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar