CD Skripsi

Difusi Inovasi Pemerintah Kota Bukittinggi Dalam Mensosialisasikan Kartu Pahlawan Wisata Untuk Menertibkan Pelaku Profesi

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ABSTRACT
DIFFUSION OF INNOVATION BUKITTINGGI CITY GOVERNMENT IN
SOCIALIZING THE TOURISM HERO CARD TO TERMINATE
PROFESSIONAL ACTORS
By : Indra Yuniardi
Counselor : Dr. Anuar Rasyid, S.Sos, M.Si
Bukittinggi's tourism visitation numbers before the Covid-19 pandemic had
increased every year. From 2016 to 2019 there was an increase from 538,774
tourists to 584,785 tourists who were dominated by domestic tourists. However,
after Covid-19 there was a decline where in 2020 there were only 219,968 visits.
In this post-pandemic tourism recovery era, various efforts have been made by
local governments including the Bukittinggi City government to revive the tourism
sector. Based on data from the Bukittinggi Tourism Office, the number of tourists
staying in Bukittinggi from January to October 2022 was 119,815 people.
Meanwhile, visits to paid tourist destinations from January to October 2022
fluctuated. The increase in visits occurred in May 2022 with the number of visits
reaching 296,212 tourists.
The high number of tourist visits does have a positive impact on the regional
economy and also the welfare of the community, especially those who work as
tourism supporters (professional actors). However, the lack of control of
professional actors actually provides a sense of discomfort for tourists in
traveling. Congestion and cleanliness is one of the impacts of the lack of
supervision of traders. In response to this, the Bukittinggi City Government
created an innovation to discipline professional actors by launching the Tourism
Hero Card.
The research method used is qualitative with a descriptive approach. Data
collection is done by observation, interview, and documentation. The research
subjects were determined based on purposive sampling and the data were
analyzed using Hubberman's interactive analysis technique. Data validity
checking techniques were carried out by triangulation. Based on the results of
observations; interviews; and documentation, the results showed that in the
process of socializing the card, innovators conducted face-to-face counseling and
utilized social media Instagram, Facebook, and Youtube. The innovation has a
positive impact on some people because it is considered more effective in
structuring traders and arranging the location of the trading area. However,
Covid-19 was quite a problem in the innovation diffusion process at the beginning
of its release. The lack of access to information for some professional actors
makes the Hero Tourism Card innovation need special attention in the future..

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1601114795

Penerbit

Pekanbaru : Universitas Riau - FISIP- Ilmu Komunikasi., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1601114795

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

ERA

Versi lain/terkait

Lampiran Berkas

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