CD Skripsi

Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Konsumen Pada Bengkel Hijrah Motor Lubuk Basung

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This study aims to determine the effect of service quality and price on customer satisfaction. Quality of service and price as independent variables (X) while consumer satisfaction as the dependent variable (Y). The method used in this research is descriptive and quantitative statistics. The population in this study were all consumers of Lubuk Basung Hijrah Motor Workshop. Samples were taken as many as 100 respondents using accidental sampling technique. The source of the data used in this study came from primary data and data which were then tested statistically through the SPSS program. The analytical method used in this study is simple and multiple linear regression, by testing the validity and reliability tests. In this study the results obtained were that Service Quality (X1) had a significant effect on Consumer Satisfaction (Y), Price (X2) had a significant effect on Consumer Satisfaction (Y) and Service Quality (X1) and Price (X2) had a significant effect on Consumer Satisfaction (Y) at the Lubuk Basung Motor Hijrah Workshop.



Keywords : Service Quality, Price, Consumer Satisfaction.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1901124388

Penerbit

Pekanbaru : Universitas Riau – FISIPOL – Administrasi Bisnis., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1901124388

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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