CD Skripsi

Pengaruh Informasi Diskon dan Promosi Flash Sale Terhadap Perilaku Pembelian Impulsif Followers Akun Twitter @Racunbelanja

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The social media Twitter has turned into a platform for the marketing activity which is promotion of sales. Quick and concise Twitter information distribution and large audiences has created a Twitter account that aims to become a sales medium called @RacunBelanja. The theory used is the S-R theory where @RacunBelanja followers are given stimulus in the form of discount information and flash sale promotions. Then @RacunBelanja followers will react to the stimulus given which is the response or effect shown. The response or effect of the stimulus is impulsive buying behavior carried out by @RacunBelanja followers. The study aims to analyze the effects of discount information and flash sale promotion towards impulsive buying behaviour of followers of Twitter account @RacunBelanja.
The research method used is quantitative, with an explanatory approach and a questionnaire as the main instrument in data collection. The population in this study was an infinit population of unknown numbers. In determining the sample using the unknown population formula and the results obtained were 100 respondents. Convenience sampling was used as a sampling technique. This research was processed and analyzed using the IBM SPSS Version 26 program.
The result of this research (1) discount information variables (X1) do not significantly affect those variable impulse purchase behavior (Y), (2) flash sale promotion variables (X2) affect those variable impulse-purchase behavior (Y), and
(3) discount information variables (X1) and flash sale (X2) simultaneously affect those of impulsive buying behavior (y) with an impact of 39.8%.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1901113427

Penerbit

Pekanbaru : Universitas Riau – FISIPOL – Ilmu Komunikasi., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1901113427

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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