CD Skripsi

Pengaruh Strategi Promosi Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Toko Sepatu Bata Metropolitan City Panam Pekanbaru

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This research was conducted at one of the bata shoe shop outlet in Pekanbaru which is located at Metropolitan City Jl. HR. Soebrantas Km. 12,5 Panam, PEkanbaru, Riau. The aim of this Research is to determine the influence of Promotion Strategy and Product Quality on Purchasing Decisions at the Bata Metropolitan City Panam Pekanbaru shoe store partially and simultaneously. In this research, the method used is quantitative descriptive analysis with the SPSS program. The population in made purchases at the Bata Metropolitan City Panam Pekanbaru Shoe Store, namely 100 responden. To determine the sample using the accidental sampling method. Data collection techniques through questionnaires and interviews, types and sources of fata using primary data and secondary data,measurement collection techniques using a Likert Scale. From data analysis which includes validity tests, reliability tests, simple linear regression analysis, multiple linear analysis, determination analysis and significance tests using the t test (partial) and f test (simultaneous). The results of this research show that the results of the first t test hypothesis testing, promotional strategies on purchasing decisions, namely t count (33,143) > t table (1,66055), meaning that promotional strategies have a significant effect on purchasing decisions. Second, product quality on purchasing decisions, namely t count (22,768) > t table (1,66050), meaning product quality has a significant influence on purchasing decisions. The results of the f test of promotional strategies and product quality have a significant effect on purchasing decisions, namely f count (553,878) > F table (3,09). This means that promotional strategies and product quality simultaneously have a significant influence on purchasing decisions at the Bata Metropolitan City Panam Pekanbaru Shoe Store.



Keywords: Promotion Strategy, Product Quality, Purchasing Decisions

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1801110081

Penerbit

Pekanbaru : Universitas Riau – FISIP - Administrasi Bisnis., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1801110081

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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