CD Skripsi
Pengaruh Persepsi Kemudahan, Fitur Layanan, Manfaat, Dan Keamanan Terhadap Minat Penggunaan E-Wallet (Studi Pada Penggunaan E-Wallet GoPay, OVO, Dana, ShopeePay, dan LinkAja Mahasiswa Aktif Universitas Riau)
This study aims to test and analyze the effect of Perceptions of Ease, Service Features, Benefits, and Security on Interest in Using E-Wallets. This study used a sample of active students of Riau University in Pekanbaru City. The population in this study were 26,055 active students of Riau University in Pekanbaru City. The sampling technique used purposive sampling. Determination of the sample using the Slovin formula so that a sample of 394 respondents was obtained. The data used is primary data and analyzed using the Structral Equation Model (SEM) with the SmartPLS 3.0 analysis tool.
Based on the results of the study, it shows that Perceptions of Ease, Service Features, Security affect the Interest in Using E-Wallets while Benefits have no effect on Interest in Using E-Wallets
Keyword: interest in e-wallet use, perception of easy, service features, benefits, and security
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