CD Tesis

Komunikasi Politik Pasangan Alfedri-Husni (SAH) Dalam Memenangkan Pemilihan Bupati dan Wakil Bupati Kabupaten Siak Periode 2021-2024

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The political communication carried out by the Alfedri-Husni (SAH) pair in winning the election for Regent and Deputy Regent of Siak Regency can be interpreted as successful. Because this pair was able to defeat their political opponents in the 2020 Siak Regency Regional Head Election (Pilkada), by gaining more than 60 percent of the votes outside the target. In the 2020 regional head elections, there were restrictions on campaign activities due to the Covid-19 outbreak which hit the entire country, thus hampering the political campaign activities of each pair of regional head candidates. A grand campaign is one of the events that cannot be carried out during regional head elections, but this does not make the Alfedri-Husni pair and their team silent, this pair carries out structured political communication. The purpose of this research is to determine the Political Marketing and Political Communication Model used by the Alfedri-Husni (SAH) couple in winning the election for Regent and Deputy Regent of Siak Regency. The research is descriptive qualitative research, collecting data by means of observation, interviews and documentation. This research also uses data triagulation. FromThe results found, the Political Marketing Communication used by the Alfedri-Husni couple in winning the election for Regent and Deputy Regent of Siak Regency in the 2021-2024 period used Marketing Mix: (1) product, namely the characteristics and track record that this couple has, so that it becomes a strong magnet in attracting public sympathy, (2) price, referring to two angles, namely economic and psychological prices to attract public interest, (3) promotion using social media (Instagram, TikTok and Facebook) and Campaign Props (APK), ( 4) place, namely several places visited and targeted in winning the regent election, namely the main base, second base and opposing areas. Meanwhile, the communication model used is (1) Who, where the message sender is the winning team of the Alfedri-Husni pair, (2) Say What, the message conveyed contains SAH jargon and intrinsic messages.For Siak to be more advanced,(3) In What Channel, namelyThe media used are print media, social media and media,(4)To Whom, namely the target of this political communication is the people of Siak Regency, and(5)With the Effect, namely the victory obtained by the Alfedri-Husni pair as Regent and Deputy Regent of Siak.


Key Words: Political Marketing, Political Communication Models, Regional Head Elections, Siak Regency

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2010241750

Penerbit

Pekanbaru : Universitas Riau – Pascasarjana – Tesis Ilmu Komunikasi., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2010241750

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Jaka

Versi lain/terkait

Lampiran Berkas

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