CD Skripsi

Komunikasi Pariwisata Pokdarwis Dalam Membentuk Destination Branding Desa Wisata Alahan Panjang Danau Diatas Kabupaten Solok

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Alahan Panjang Lake Diatas Tourism Village is an area with a strategic location and has great potential in improving the tourism sector. This is one of the great assets owned by the Tourism Awareness Group of Lake Diateh Alahan Panjang Tourism Village to develop the potential of their area. Through cooperation with the community, the government and other external parties jointly utilize the existing natural potential to be developed into tourist objects to attract visitors. The purpose of developing this destination is to be able to make Alahan Panjang Tourism Village as one of the tourism icons in Solok Regency. This study aims to identify Pokdarwis tourism communication in developing the potential of the 3A component of tourism and to identify destination branding strategies carried out by Pokdarwis in Alahan Panjang Tourism Village.
The research method uses qualitative research methods with descriptive analysis. The subjects of this study amounted to 5 people. The data collection techniques used are interviews, observation, and documentation. Data analysis techniques use data reduction, data presentation and drawing conclusions. Data validity checking techniques include prolonging observations, increasing persistence, triangulation, discussion with peers, using reference materials.
The results showed that the Pokdarwis of Lake Diateh Alahan Panjang Tourism Village has been aware of its tourism potential and strives to develop the potential of the first 3A component of tourism, attractions with Pokdarwis communication with local communities in the development of natural attractions in Alahan Panjang Tourism Village. Second, accessibility in the form of communication in reaching road access and transportation needed to get to Alahan Panjang Tourism Village. Third, amenities in the form of main and supporting facilities provided to support the comfort of visitors. Furthermore, in implementing the destination branding strategy in the development of Alahan Panjang Tourism Village. First, mapping market potential, namely developing natural tourism potential in Alahan Panjang Tourism Village and identifying community trends, as well as utilizing technology and developing maximum potential. Second, create a brand identity, namely a name and logo. Third, introducing the brand by promoting through print, online media, radio, and social media as well as establishing good relations with the community. Fourth, brand implementation by establishing participation with the community, academics, travel agencies, media, and government. Fifth, the mentoring, evaluation and review process has not been implemented optimally because the area of Alahan Panjang Tourism Village is too large.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1901111964

Penerbit

Pekanbaru : Universitas Riau – FISIPOL – Ilmu Komunikasi., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1901111964

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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