CD Skripsi

Pengaruh Kualitas Pelayanan Dan Store Atmosphere Terhadap Kepuasan Konsumen Pada Miso Pak Imam Pekanbaru

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This study aims to determine and analyze the influence of service quality and store atmosphere on customer satisfaction at Miso Pak Imam Pekanbaru. The method used in this research is descriptive and quantitative statistics. Data collection was carried out using a questionnaire consisting of 24 statements and the sample consisted of 100 respondents using accidental sampling technique. Research data was collected using a questionnaire that was measured using a likert scale and processed using SPSS 26 to process data and test hypotheses. The test result in this study show that partially the service quality variable (X1) has a positive and significant effect on customer satisfaction, partially the store atmosphere variable (X2) has a positive and significant effect on customer satisfaction. Simultaneously service quality (X1) and store atmosphere (X2) have a positive and significant influence on customer satisfaction.


Keywords: Service Quality, Store Atmosphere, Customer Satisfaction.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1901112280

Penerbit

Pekanbaru : Universitas Riau – FISIPOL – Administrasi Bisnis., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1901112280

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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