CD Skripsi

Pengaruh Store Atmosphere Dan Brand Trust Terhadap Keputusan Pembelian Pada Pusat Oleh – Oleh Nadhira Napoleon Di Kota Pekanbaru

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This study aims to determine the influence of Store Atmosphere and Brand Trust on purchasing decisions at nadhira napoleon Pekanbaru. The method in this study is descriptive and quantitative statistics with the method of analysis in this study is simple and multiple linear regression analysis. The sample in this study amounted to 100 respondents who were determined using accidental sampling techniques and using questionnaires as data collection. The results showed that the Store Atmosphere(X1) has a significant positive effect on purchasing decisions (Y), Brand Trust (X2) has a significant positive effect on purchasing decisions (Y), and Store Atmosphere (X1), Brand Trust (X2) has a positive effect on purchasing decisions (Y) significantly at nadhira napoleon Pekanbaru.

Keywords: Store Atmosphere, Brand Trust, purchase decision

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1901112530

Penerbit

Pekanbaru : Universitas Riau – FISIPOL – Administrasi Bisnis., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1901112530

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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