CD Skripsi

Pengaruh Informasi Pada Konten Media Sosial Tiktok @Drkevinmak Terhadap Sikap Followers Dalam Menjaga Kesehatan Tubuh

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Currently, TikTok dominates as the most widely used social media platform. In addition, TikTok is also known as a social media that is very active in discussing topics related to body health. One TikTok account that often discusses body health is an account owned by Kevin Mak (@drkevinmak). Researchers use information integration theory which provides an explanation of how people think and form attitudes is an important thing in communication and provides an understanding of how people are influenced by information. The purpose of this study is to analyze the influence of information on TikTok @drkevinmak's social media content on followers' attitudes towards maintaining a healthy body.
The research method used is quantitative with an explanatory approach and uses a questionnaire as the main tool for collecting data. The population in this study were followers of the TikTok @drkevinmak account which amounted to 4,000,000. The sample determination was carried out by applying the Slovin formula with an error limit of 5% which resulted in 400 respondents. The sample was selected through simple random sampling technique using IBM SPSS 26 for Windows for data processing.
Based on the results of this study, it is known that the results of simple linear regression analysis show the t value of 6.009> t table value of 1.966, meaning that there is an influence of information on TikTok @drkevinmak's social media content on followers' attitudes towards maintaining a healthy body. The test of the coefficient of determination which shows the value of R2 (Square) means that the influence of information on TikTok @drkevinmak's social media content on the attitude of followers in maintaining a healthy body is 8% which falls into a very low category. Meanwhile, the remaining 92% is influenced by other variables not discussed in this study. Therefore, the results showed that H0 was rejected and Ha was accepted. It can be concluded that TikTok content creators, such as those produced by @drkevinmak, have an important role in improving people's body health. TikTok is an effective platform to convey information about health, especially to young people who actively use social media. Through appropriate and useful presentation, content creators can contribute to providing information and increasing public awareness about the importance of maintaining a healthy body.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1901113086

Penerbit

Pekanbaru : Universitas Riau – FISIPOL – Ilmu Komunikasi., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1901113086

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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