CD Skripsi
Pola Konsumsi Media Televisi Penyandang Tunarungu Dewan Pengurus Daerah Gerakan Untuk Kesejahteraan Tunarungu Indonesia Riau
Deaf individuals are individuals who experience a hearing impairment, making them unable to perceive sound entirely. Television, as a product of technological development, broadcasts various types of programs, but not all of them include sign language interpreters. This poses a challenge for the deaf and influences their consumption patterns. The first aim of this research is to analyze the consumption patterns of the deaf in terms of frequency, intensity, duration, and purpose of meeting their needs through television broadcasts. The second aim is to analyze the types of television broadcasts consumed by the deaf to meet their needs through television.
This research uses a qualitative descriptive method, employing the uses and gratification theory. Subjects are selected using purposive sampling, and the research is conducted in the community of the Regional Board of the Movement for the Welfare of Deaf People in Indonesia in Riau. Data collection techniques include interviews, observations, and documentation. The researcher also utilizes Miles and Huberman's data analysis model, applying techniques such as data validity checks through prolonged engagement and triangulation.
The results of this research show that deaf individuals consume television because it is the closest and free medium in their environment. Deaf individuals are accompanied by their parents when watching television to help them understand the broadcasts, fostering family communication that shapes interpersonal communication. Based on the first identified problem, the consumption pattern of the deaf in terms of frequency is almost the same as non- disabled individuals, ranging from 2-7 times a week. The intensity includes emotional, cognitive, and behavioral aspects, and the duration can be around 3 hours, influenced by interesting broadcasts. The purpose of consuming television is for entertainment, information, and self-training. Regarding the second identified problem, the types of broadcasts consumed by the deaf include entertainment and information programs, as well as broadcasts perceived as easy to understand without sign language interpreters.
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