CD Skripsi

Pengaruh Citra Merek, Promosi Dan Kualitas Produk Terhadap Minat Beli Konsumen (Survei Konsumen: Produk Motor Honda Scoopy Pada Pt. Hondatama Mitra Cemerlang Dumai)

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This research was conducted at PT. Hondatama Mitra Cemerlang Dumai. The purpose of this study is to determine the influence of brand image, promotion and product quality on consumer buying interest in PT. Hondatama Mitra Cemerlang Dumai. Brand image (X1), promotion (X2), and product quality (X3) as independent variables while consumer buying interest (Y) as dependent variables. The methods used in this study are descriptive and quantitative statistics. Data collection was carried out using a questionnaire consisting of 40 statements and a sample consisting of 145 respondents using accidental sampling method. The data used in this study were obtained through the process of distributing questionnaires that were statistically tested through the SPSS program version 26. The results in this study obtained are that brand image does not affect consumer buying interest, promotion affects consumer buying interest, product quality affects consumer buying interest, and brand image.

Keywords: Brand Image, Promotion, Quality Product, Purchase Intention

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1901112279

Penerbit

Pekanbaru : Universitas Riau – FISIPOL – Administrasi Bisnis., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1901112279

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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