CD Tesis
Stategi Pengembangan Pariwisata Berwawasan Lingkungan Dan Berkelanjutan Di Kabupaten Kampar
Kampar regency has potential tourism resources which should be utilized by the regional government to improve community welfare and become a pillar in increasing regional income by adhering to the principles of environmentally sound development. The development of friendly environmentally tourism in Kampar regency has many benefits, apart from exploring the potential for agro cultivation and tourism objects, it is also beneficial in environmental conservation efforts.
The development of various potentials tourism in Kampar Regency is still not optimal, especially natural tourism such as lakes and playgrounds, history and education, and folk crafts. Based on the results of the author's field research and information obtained from the Kampar Regency Tourism and Culture Office, several problems currently faced in tourism development include: There are still problems with transportation facilities and infrastructures to reach tourist attractions, the majority still use private transportation, lack of community participation in the development of tourist attractions, typical souvenirs at various tourist attractions are still lacking, tourist attractions have not been developed and still in the form of natural scenery, increasing the uniqueness of objects is very limited, supporting facilities and infrastructure at tourist attractions are still limited, there is still a lack of production of annual tourist books, and not implemented continuously due to lack of budget.
The purpose of this research is to identify the potential of Kampar Regency as a tourism development location, reviewing the policies/regulations of the Kampar Regency Government, describe the role of stakeholders, including: government, private sector and society, and formulate a friendly environmental tourism development strategy in Kampar Regency.
Research Methods
This research uses a Mix Method, namely qualitative and quantitative. Qualitative analysis produces descriptive data, while quantitative analysis uses the quantitative SWOT method using Paired Comparison. The population in this research is all POKDARWIS in Kampur Regency, amounting to 67 units. Meanwhile, for quantitative analysis, the sample size was set at 14 destinations representing each POKDARWIS.
Results And Discussion
Cultural strengths that are applied consistently are very determining and have a significant influence on the successful tourism (Fatmawaty, 2016). One form of culture that is still consistently maintained in the Kampar District like the Balimau Bakasai bathing tradition, namely bathing to clean oneself in the Kampar River, especially in welcoming the Ramadan, the Ma'awuo Ikan tradition, namely the tradition of catching fish together (forbidden fish) once a year, especially in the Lake Bokuok area (Tambang District) and the Sushadow River in
Domo Village (Kampar Kiri Hulu District). On the other hand, matrilineal culture is still applied in Kampar Regency, as a result of Minangkabau influence in the past. The distribution of respondents consisted of 51 male respondents (76%) and 16 female respondents (24%). This confirms that men dominate the membership of the tourism awareness group (POKDARWIS) which manages tourism in the Kampar area. The age range of POKDARWIS members is dominated by people aged 31-40 years, amounting to 26 people (39%), followed by the second largest percentage of people aged 20-30 years, amounting to 25 people (34%). This indicates that the majority of POKDARWIS members are still young, which influences the organization's performance to continue developing the tourism potential of the Kampar Regency area. The majority of POKDARWIS members had their last education at SMA/SMK level, 34 people (51%), which was then followed by a bachelor's degree level, 11 people (17%). This illustrates that the people who are members of POKDARWIS already have sufficient education so this is an opportunity for POKDARWIS to continue to develop. Nearly all POKDARWIS members have personal social media accounts, numbering 58 people (87%). From the results of this data, it can be concluded that every POKDARWIS member already understands developing technology and information, for personal access and promotional media for their home tourist area.
Most of POKDARWIS members carry out promotional activities by utilizing social media, 43 respondents (64%); through certain events/activities/festivals totaling in 15 respondents (22%) and other activities totaling in 9 respondents (14%). This shows that social media is the most efficient promotional activity to carry out. Distribution of respondents based on problems/obstacles faced by tourist areas in the District. Kampar generally faces 6 (six) obstacles, namely Budget (12 respondents or 18%); HR (13 respondents or 19%); community
attention/support (6 respondents or 9%); access (17 respondents or 25%); infrastructure (14 respondents or 21%) and other obstacles (5 respondents or 8%). 53% of tourist travel accessibility is dominated by land travel, such as trips to destinations in Kampar Kiri Hulu District where all destinations can be reached by land, as well as some tourist destinations in XIII Koto Kampar District. This is followed by accessibility based on sea/river travel at 43%, where most tourist destinations in District XIII Koto Kampar have to use water transportation to reach that location. Such as the Gulamo waterfall and green canyon destination, Tambang Murai waterfall, and the Kapur River which require tourists to use water transportation routes because land transportation routes are not available yet.
Tourist journeys are dominated by recreational trips at 67%, which means that the reason tourists travel is for recreational reasons, either with family, office colleagues and peers. 19% are temporary trips, 10% are consumer trips, and 5% are multi-destination trips. 40% of tourist destinations in Kampar Regency have been visited by national and international tourists, such as Puncak Kompe and Ulu Kasok. 40% of tourist destinations are only visited by local tourists because they are still not well known to the wider community, and 20% of tourist destinations are well known but only visited by national tourists, such as Batu Wall waterfall, etc. 64% of tourist destinations in Kampar Regency fall into the middle class tourism category, namely destinations that set a fairly expensive destination entry fee or destination package, which is entered by the middle class, such as Gulamo, Lime River and so on, while the remaining 36% fall into the category social tourism. 3. The majority of types of attractions managed by POKDARWIS in Kampar Regency are dominated by Landforms and Scenery, with a percentage of 55%. Other types of attractions include plantation and forest areas (18%) and the other 9% are Customary Forests in the form of Shrub Forests which is not disturbed by the beauty.
Utilizing and building local partnerships, such as farmers or craftsmen, to increase the economic added value of tourist attraction areas and local community participation (in accordance with the implementation of Kampar Regency Regional Regulation Number 14 of 2020 concerning the Kampar Regency Tourism Development Master Plan for 2020-2025). The involvement of entrepreneurs/investors can accelerate infrastructure development, increase the attractiveness of tourist destinations, improve the quality of human resources and increase regional income and profit sharing between the government and entrepreneurs/investors. This has also been initiated by the District Government. Kampar through the Tourism and Creative Economy Information System (SIPAREKRAF).
Based on the results of observations and strategies formulation collected and collected directly from expert judgment, five stages of tourism development in Kampar Regency were produced, namely: Initiation of Cooperation Activities (Initiation): at this stage, the initial development process includes identifying tourism potential and involving all related parties such as farmers, entrepreneurs, academics, and government. Stage of Developing Opportunities for Cooperation and Collaboration (Development): this stage includes identifying opportunities for cooperation that can be carried out between farmers and entrepreneurs. Stakeholder Role Integration Stage (Integrated): this stage includes integrating the roles of all stakeholders in tourism development. Tourism Network and Ecosystem Strengthening Stage (Strengthen): this stage includes the formation of a strong tourism network and ecosystem. Sustainable Development Stage (Sustainability): this stage includes sustainable tourism development by paying attention to economic, social and environmental aspects. Based on the development stages previously described, the development of 14 tourist destinations in Kampar Regency is expected to provide (1) Economic benefits, such as income and employment, (2) Social benefits such as increasing community skills, (3) Environmental benefits such as improving infrastructure, and other benefits for society.
Conclusion
Based on the Priority Matrix, 3 main strategies were found, namely: Developing the potential of tourist attractions with the support of the local government through strengthening accessibility which is included in the RIPK (Tourism Development Master Plan), Implementing government regulations and policies by involving POKDARWIS to create Public Order and Order, Holding and increasing the number of tourism events to anticipate tourists. leaving the tourist destination. The latest research is a sustainable environmentally aware tourism development strategy that integrates nature-based tourist destinations by accommodating traditional events (social and cultural communities), improving community welfare (economy) and conservation of natural resources (ecology). Quantitatively, this novelty can be formulated by the following equation: S = I + D + In + St + Su (S = Strategy, I= Initiation, D= Development, In = Integrated, St = Strengthen, Su= Sustainability).
Bibliography: Amount 31 (from 1999 to 2023).
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