CD Skripsi

Pengaruh Brand Image Dan Brand Trust Terhadap Keputusan Pembelian Mobil Toyota Avanza Pada Pt. Agung Toyota Pangkalan Kerinci, Pelalawan, Riau

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Current developments have had a very significant influence on the automotive industry, these developments are often found in urban areas. The automotive industry, especially cars, has a good impact on the sales process. Requires companies to create the best brand image and brand trust. This was done in order to increase purchasing decisions for Toyota Avanza Car products at PT. Agung Toyota Pangkalan Kerinci, Pelalawan, Riau. This research aims to determine the influence of brand image and brand trust on purchasing decisions at PT. Agung Toyota Pangkalan Kerinci, Pelalawan, Riau. The method used in this research is quantitative descriptive statistics, the data source in this research comes from primary data obtained through the process of distributing questionnaires which is then carried out statistical testing using the SPSS program and secondary data using Toyota Avanza car sales data at PT. Agung Toyota Pangkalan Kerinci, Pelalawan, Riau for the 2018-2022 period. The sample taken was 99 respondents using accidental sampling technique. The data analysis technique used is quantitative analysis using validity tests, reliability tests, and simple and multiple linear regression analysis. The test results in this research show that partially the brand image variable (X1) has an influence on purchasing decisions (Y), partially the brand trust variable (X2) has an influence on purchasing decisions (Y). And simultaneously brand image (X1) and brand trust (X2) have an influence on purchasing decisions (Y).
Keywords: Brand Image, Brand Trust, Purchase Decision

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1901155950

Penerbit

Pekanbaru : Universitas Riau – FISIPOL – Administrasi Bisnis., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1901155950

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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