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Pengaruh Inovasi Produk Dan Penetapan Harga Terhadap Keputusan Pembelian Pada Rotte Bakery Bukit Barisan Pekanbaru

The purpose of this research is to determine the influence of product innovation and pricing on purchasing decisions at Rotte Bakery Bukit Barisan Pekanbaru. This research is quantitative research with a sample of 100 respondents. The data sources for this research were obtained from secondary data and primary data. The research used a questionnaire as a data collection technique. The data obtained was then processed using Statistical Program for Social Science (SPSS) version 23.0 analysis. The test results show that product innovation and pricing have a significant influence on purchasing decisions at Rotte Bakery Bukit Barisan Pekanbaru.




Keywords: Product Innovation, Pricing, Purchasing Decisions

Ketersediaan
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Perpustakaan Universitas Riau 1901110578
1901110578
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
1901110578
Penerbit
Pekanbaru : Universitas Riau – FMIPA – Kimia.,
Deskripsi Fisik
-
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
1901110578
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Ilmu Administrasi Bisnis
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