CD Skripsi

Pengaruh Store Image Dan Promosi Penjualan Terhadap Keputusan Pembelian Pada Kfc Sudirman Pekanbaru

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The research is aims to determine the influence store image and sales promotions at KFC Sudirman Pekanbaru. Competition in the business world is a challenge for companies to be able to achieve all their desired goals. In achieving its goals, companies must provide goods and services that create a separate image for the company and provide the best offers for goods and services to attract consumers. The independent variables are store image and sales promotions, while the dependent variable is purchasing decisions. The method used in the research is quantitative methods. The sample used was 100 respondents using the Accidental Sampling technique on KFC Sudirman Pekanbaru consumers. The data source used in the research is primary data obtained by distributing questionnaires to KFC Sudirman Pekanbaru consumers, which was then collected statistically using SPSS software. The results of the research partially prove that the store image variable has an influence on purchasing decisions, partially the sales promotion variable has an influence on purchasing decisions. And simultaneously store image and sales promotions have an influence on purchasing decisions.

Keyword: Store Image, Sales Promotions, Purchase Desicions

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2001111187

Penerbit

Pekanbaru : Universitas Riau – FISIPOL – Administrasi Bisnis., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2001111187

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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