CD Skripsi

Pengaruh Shopping Enjoyment Dan Price Discount Terhadap Impulsive Buying Pengguna Marketplace Shopee Padamahasiswa Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Riau

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This study aims to determine the influence of shopping enjoyment and price discounts on impulsive buying behavior among Shopee marketplace users among the students of the Faculty of Social and Political Sciences at the University of Riau. The method used in this research is descriptive and quantitative statistics with an explanatory research model. The sample in this study consisted of 98 respondents determined using purposive sampling and using a questionnaire as a data collection instrument. From the data analysis conducted, it was found that shopping enjoyment (X1) has a significant effect on impulsive buying (Y), price discount (X2) has a significant effect on impulsive buying (Y), and shopping enjoyment (X1) and price discount (X2) have a significant effect on impulsive buying (Y) among Shopee marketplace users among the students of the Faculty of Social and Political Sciences at the University of Riau.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2001135022

Penerbit

Pekanbaru : Universitas Riau FISIPOL Administrasi Bisnis., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2001135022

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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