Image of Pengaruh Penetapan Harga, Kelompok Referensi Dan Gaya Hidup Terhadap Keputusan Pembelian (Studi Kasus Pada Candu Kopi Di Jalan Bangau Sakti Pekanbaru)
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Pengaruh Penetapan Harga, Kelompok Referensi Dan Gaya Hidup Terhadap Keputusan Pembelian (Studi Kasus Pada Candu Kopi Di Jalan Bangau Sakti Pekanbaru)

This study aims to determine the influence of pricing, reference groups, and lifestyle on purchasing decisions (Case Study at Candu Kopi on Bangau Sakti Street, Pekanbaru). The method used in this research is descriptive and quantitative statistics with an explanatory research model. The sample in this study consisted of 98 respondents determined using purposive sampling and using a questionnaire as a data collection instrument. From the data analysis conducted, it was found that pricing (X1) has a significant effect on purchasing decisions (Y), reference groups (X2) has a significant effect on purchasing decisions (Y), lifestyle (X3) has a significant effect on purchasing decisions (Y), and pricing (X1), reference groups (X2), lifestyle (X3) have a significant effect on purchasing decisions (Y) (Case Study at Candu Kopi on Bangau Sakti Street, Pekanbaru).

Keywords: Pricing, Reference Groups, Lifestyle, Purchasing Decisions

Ketersediaan
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Perpustakaan Universitas Riau 2001113463
2001113463
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Informasi Detail
Judul Seri
-
No. Panggil
2001113463
Penerbit
Pekanbaru : Universitas Riau FISIPOL Administrasi Bisnis.,
Deskripsi Fisik
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Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2001113463
Tipe Isi
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Tipe Media
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Tipe Pembawa
-
Edisi
-
Subjek
Ilmu Administrasi Bisnis
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