CD Skripsi

Pengaruh Penggunaan E-Commerce Dan Digital Payment Terhadap Pendapatan Umkm (Studi Pada Umkmsektorkuliner Kecamatan Tuah Madani Kota Pekanbaru)

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HR. Soebrantas Street Km. 12.5 Simpang Baru, Pekanbaru 28293 Telp/Fax. 0761- 63277
This study aims to determine whether e-commerce affects the income of MSMEs to determine whether Digital Payment affects the income of MSMEs, and to determine whether e- commerce and digital payment affect the income of MSMEs. The research method used is quantitative method and uses secondary data and primary data. Primary data is obtained from respondents collected through a questionnaire consisting of 16 questions. The sample was 80 business respondents from a population of 400 business owners. The measurement scale uses a Likert scale. Data analysis includes: validity test, reliability test, multicollinearity test, heteroscedasticity test, normality test, simple linear regression test, multiple linear regression test, t test, f test, and coefficient of determination test. This research data analysis technique uses SPSS. The results of this study indicate, (1) There is a significant effect of using e-commerce on the income of MSMEs in the culinary sector in Tuah Madani District, (2) There is a significant effect of using digital payment on the income of MSMEs in the culinary sector in Tuah Madani District, and (3) There is a significant effect of using e-commerce and digital payment on the income of MSMEs in the culinary sector in Tuah Madani District

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2001110070

Penerbit

Pekanbaru : Universitas Riau FISIPOL Administrasi Bisnis., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2001110070

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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