CD Skripsi

Pengaruh Affiliate Marketing Terhadap Minat Beli Konsumen Produk Fashion Wanita Pada Media Sosial Tiktok Akun @Veriskanoverandy27

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The social media that is currently dominating and widely used is TikTok. TikTok is one of the fastest growing social media platforms in the world. TikTok as a medium for promoting products is very effective, especially in the fashion field, besides TikTok has hundreds of thousands of users around the world, it is undeniable that fashion products will be recognized by all circles. One of the fastest forms of promoting is through affiliate marketing. The theory used is the S-R (Stimulus-Response) theory which basically reveals a reaction due to the stimulus provided by the mass media. This means that the stimulus will produce a response. Affiliate marketing will create a response, namely buying interest. The purpose of this study is to analyze the effect of affiliate marketing on consumer buying interest in fashion products on social media TikTok account @veriskanoverandy27.
The research method used is quantitative with an explanatory approach and a questionnaire as the main instrument in data collection. The population in this study were followers of the @veriskanoverandy27 TikTok account. The sampling technique used in this study is a non-probability technique with the Random Sampling method using the formula from Isaac and Michael (Sugiyono 2016), namely 347 respondents. This research was processed and analyzed using the IBM SPSS Version 25 program.
Based on the results of this study, it is known that the simple linear regression results state that the t_hitung value is 29.665> t_table of 1.649 with a significance level of 0.000 which is smaller than 0.05, which means that there is an influence of affiliate marketing on consumer buying interest in women's fashion products. Thus, it can be concluded that the effect of the independent variable (X) affiliate marketing on the dependent variable (Y) purchase intention is 71.8% with a strong level of influence, while the remaining 28.2% is influenced by other factors outside of the results obtained. Thus H_0 is rejected and H_a is accepted.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2001113294

Penerbit

Pekanbaru : Universitas Riau FISIPOL Ilmu Komunikasi., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2001113294

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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