CD Skripsi

Pengaruh Penggunaan Media Sosial Dan Gaya Hidup Terhadap Keputusan Pembelian Di Shopee

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This study aims to determine the influence of social media users, lifestyle on purchasing decisions in Shopee (study on students of the Faculty of social and Political Sciences, University of Riau Pekanbaru). The method of this study is statistical and quantitative description with the method of analysis in this study is a simple linear regression analysis and multiple. The sempel in this study amounted to 100 respondents who were determined using samplingand using questionnaires as data collection. The results obtained that the application of social media has a positive effect on purchasing decisions significantly. Lifestyle has a positive effect on purchasing decisions significantly. Social media and lifestyle have a positive effect on purchasing decisions significantly in Shopee (study on students of the Faculty of social and Political Sciences, University of Riau Pekanbaru).

Keywords: Social Media, Lifestyle, Purchase Decision

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2001124632

Penerbit

Pekanbaru : Universitas Riau FISIPOL Administrasi Bisnis., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2001124632

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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