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Pengaruh Price Discount Dan In-Store Display Terhadap Impulse Buying Pada Produk Rabbani Pekanbaru (Studi Pada Konsumen Rabbani Pekanbaru)

This research aims to determine the effect of price discounts and in-store displays on impulse buying decisions for Rabbani Pekanbaru products (study of Rabbani Pekanbaru consumers). The method used in this research is descriptive and quantitative statistics with an explanatory research model. The sample in this study amounted to 89 respondents who were determined using Accidental Sampling and using a questionnaire as a data collection instrument. From data analysis which includes validity testing, reliability testing, linear regression analysis, hypothesis testing and coefficient of determination testing, the results show that price discounts have a significant effect on in-store displays and have a significant effect on impulse buying and the results of the F test for price discounts and in-store displays on Simultaneous impulse buying decisions have a significant effect on impulse buying decisions for Rabbani Pekanbaru products.


Keywords: Price Discount, In-Store Display and Impulse Buying

Ketersediaan
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Perpustakaan Universitas Riau 2001124645
2001124645
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
2001124645
Penerbit
Pekanbaru : Universitas Riau FISIPOL Administrasi Bisnis.,
Deskripsi Fisik
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Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2001124645
Tipe Isi
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Tipe Media
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Tipe Pembawa
-
Edisi
-
Subjek
Ilmu Administrasi Bisnis
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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