CD Skripsi

Pengaruh Electronic Word Of Mouth Dan Brand Awareness Terhadap Minat Beli Pada Toko Oleh – Oleh Nadhira Napoleon Di Kota Pekanbaru

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This study aims to determine the influence of electronic word of mouth and brand awareness on buying interest in Nadhira Napoleon Pekanbaru souvenir shops. The method used in this research is quantitative. Data collection was carried out using a questionnaire and a sample consisting of 100 respondents using a purposive sampling technique. The research results show that partially the electronic word of mouth (X1) variable has a significant effect on buying interest. Partially, the brand awareness variable (X2) has a significant effect on purchasing interest. Simultaneously, the electronic word of mouth variable (X1) and the brand awareness variable (X2) have a significant effect on buying interest.
Keywords: electronic word of mouth, brand awareness, buying interest

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1901124145

Penerbit

Pekanbaru : Universitas Riau FISIPOL Administrasi Bisnis., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1901124145

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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