CD Skripsi

Pengaruh Kualitas Pelayanan Dan Penetapan Harga Terhadap Kepuasan Konsumen Pada Pengguna Marketplaceshopee (Survei Konsumen Mahasiswa Fakultas Ilmu Sosial Dan Politik Universitas Riau)

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This research was conducted within the Faculty of Social and Political Sciences, Riau University. The aim of this research is to determine the effect of service quality and pricing on consumer satisfaction in the Shopee marketplace. Service quality (X1) and pricing (X2) are independent variables while customer satisfaction (Y) is the dependent variable. The method used in this research is descriptive and quantitative statistics. The population in this research are students from the Faculty of Social and Political Sciences, Riau University as consumers who have shopped through the Shopee marketplace. The sample in this study was 100 respondents using accidental sampling technique. The data used in this research was obtained through the process of distributing questionnaires which were tested statistically using the SPSS 26. The results obtained in the research were that service quality had an effect on consumer satisfaction, price setting had an effect on consumer satisfaction, and service quality and price setting had an influence and significance of 81% of Shopee marketplace consumer satisfaction.


Keyword : Service quality, pricing, consumer satisfication.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1901155426

Penerbit

Pekanbaru : Universitas Riau FISIPOL Administrasi Bisnis., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1901155426

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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