CD Skripsi

Pengaruh Website Quality Dan Customer Experience Terhadap Customer Loyalty Pada Pengguna Aplikasi Shopee Mahasiswa Fisip Universitas Riau Di Pekanbaru

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This research aims to determine whether financial knowledge influences financial management behavior, whether financial attitude influences financial management behavior, and whether financial knowledge and financial attitude collectively influence financial management behavior. The research method used is quantitative method employing both secondary and primary data. Primary data were obtained from respondents collected through a questionnaire consisting of 32 statements. The sample consists of 120 respondents who are Shopee application users from an unknown population.. The measurement scale utilized a Likert scale. Data analysis includes: validity test, reliability test, multicollinearity test, heteroskedasticity test, normality test, simple linear regression test, multiple linear regression test, t-test, F-test, and coefficient of determination test. The data analysis technique for this research uses SPSS 26. The results of this study indicate that (1) there is a significant influence of website quality on customer loyalty among Shopee application users who are students of the Faculty of Social and Political Sciences, University of Riau in Pekanbaru, (2) there is a significant influence of customer experience on customer loyalty among Shopee application users who are students of the Faculty of Social and Political Sciences, University of Riau in Pekanbaru, and (3) there is a significant influence of both website quality and customer experience on customer loyalty among Shopee application users who are students of the Faculty of Social and Political Sciences, University of Riau in Pekanbaru.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2001112944

Penerbit

Pekanbaru : Universitas Riau FISIPOL Administrasi Bisnis., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2001112944

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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