CD Skripsi

Pengaruh Harga Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Sepeda Motor Jenis Adv Pada Pt. Capella Honda 88 Pekanbaru

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This research was conducted at PT. Capella Honda 88 Pekanbaru regarding the influence of price and service quality on the decision to purchase an ADV type motorbike. This research involved 93 respondents from 121 populations who were calculated using the Slovin formula. The data collection method in this research was by distributing questionnaires to 93 respondents who purchased ADV motorbikes at PT. Capella Honda 88 Pekanbaru. The criteria for respondents in this study were based on age, gender, highest level of education and type of work. Determining the sample size in this study used an accidental sampling technique, which means that the sample was determined by chance or anyone who met the researcher could be used as a sample, then the data was processed and tested using SPSS. So the results obtained are that price has a partial positive influence on purchasing decisions, then there is a partial influence of service quality on purchasing decisions and there is a simultaneous influence of price and service quality on purchasing decisions for ADV type motorbikes at PT. Capella Honda 88 Pekanbaru.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2001113544

Penerbit

Pekanbaru : Universitas Riau FISIPOL Administrasi Bisnis., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2001113544

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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