CD Skripsi

Pengaruh Digital Marketing Dan Service Quality Terhadap Customer Loyalty Pada Pengguna Gojek (Studi Pada Mahasiswa Fisip Universitas Riau)

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This research aims to determine: (1) the influence of digital marketing on Gojek customer loyalty among Riau University FISIP students, (2) the influence of service quality on Gojek customer loyalty among Riau University FISIP students, (3) the influence of digital marketing and service quality on customer loyalty Gojek to FISIP Students at Riau University. This research is a survey research, the population in this research is all active FISIP students. The sampling technique used purposive sampling with a total sample of 98 people. The data collection technique uses a questionnaire whose validity and reliability have been tested. The data analysis technique used is simple and multiple linear regression. The results of this research show that: (1) digital marketing the influence on customer loyalty shows that (2) service quality the influence on customer loyalty shows that (3) digital marketing and service quality the influence on customer loyalty shows that



Keywords: Digital Marketing, Service Quality, Customer Loyalty

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2001124635

Penerbit

Pekanbaru : Universitas Riau FISIPOL Administrasi Bisnis., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2001124635

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

PENULIS TIDAK MELAMPIRKAN FILE LAMPIRAN

Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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