Image of Pengaruh Sosial Dan Nilai Harga Terhadap Behavioral Intention To Use Qris Serta Dampaknya Pada Use Behavior (Studi Empiris Umkm Sektor Kuliner Kota Pekanbaru)
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Pengaruh Sosial Dan Nilai Harga Terhadap Behavioral Intention To Use Qris Serta Dampaknya Pada Use Behavior (Studi Empiris Umkm Sektor Kuliner Kota Pekanbaru)

This research aims to test and analyze the influence of social and price values on behavioral intention to use QRIS and its impact on use behavior.The population in this study were Micro, Small and Medium Business Owners in the Culinary Sector of Pekanbaru City. The sample in this study was 340 Micro, Small and Medium Business Owners in the Culinary Sector of Pekanbaru City in accordance with predetermined criteria. The data used in this research is primary data using a questionnaire as a data collection tool. The questionnaire was tested for validity and reliability before collecting research data. The data analysis technique in this research uses validity testing, reliability testing and hypothesis testing with the help of the SmartPls Version 4.0.9.6 application.The results of this research show that the variables of social influence and price value have an influence on Behavioral Intention To Use QRIS and their impact on Use Behavior in MSMEs in the Culinary Sector in Pekanbaru City.
Keywords: Behavioral Intention To Use QRIS, Use Behavior, Price Value, Social Influence, Micro, Small and Medium Enterprises.

Ketersediaan
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Perpustakaan Universitas Riau 2002112568
2002112568
Tersedia
Informasi Detail
Judul Seri
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No. Panggil
2002112568
Penerbit
Pekanbaru : Universitas Riau - Ekonomi- akuntansi.,
Deskripsi Fisik
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Bahasa
Indonesia
ISBN/ISSN
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Klasifikasi
2002112568
Tipe Isi
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Tipe Media
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Tipe Pembawa
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Edisi
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Subjek
Akuntansi
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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