CD Skripsi

Komunikasi Pemasaran Taman Wisata Okura Dalam Upaya Meningkatkan Keputusan Berkunjung Wisatawan

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Tourist attraction is a place that visitors visit because it has resources, both natural and man-made, such as natural beauty and cultural uniqueness. One of the success factors in developing a tourist destination is through marketing communications. Marketing communications provide an opportunity for the popularity of a tourist destination to become more widely known by the wider community. This research aims to analyze how marketing communications for Okura tourist park can be used to increase tourists' visiting decisions.
This research uses qualitative methods to produce descriptive data with data collection techniques in the form of interviews, observation, and documentation. As for determining the research subject using purposive technique. Informants in this study amounted to 8 people. The data analysis techniques using interactive analysis proposed by Miles and Huberman include data collection, data reduction, presentation of data, and data conclusion. The data validity checking technique is carried out by increasing persis- tence and triangulation.
The research results show that Okura Tourism Park has implemented various marketing communications to increase tourists' visiting decisions. Internet marketing is divided into social media marketing & websites, internet marketing has a big impact in attracting visitors with a wide reach, social media marketing uses Instagram, Facebook, TikTok. Sales promotion This is done by providing discounts to camping land renters as well as reducing the price of visiting tickets, has quite an impact in attracting visitors, but its implementation cannot be carried out sustainably and is not well publicized. Public relations is carried out by carrying out event activities with the community and establishing relationships with external parties, publicity using the mass media and journalists who come to cover tourism for news so that it can have a large influence in increasing the decision to visit.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1901112269

Penerbit

Pekanbaru : Universitas Riau FISIPOL Ilmu Komunikasi., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1901112269

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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