CD Skripsi
Pengaruh Digitalisasi Bisnis, Literasi Keuangan, Financial Technology Dan Modal Sosial Terhadap Keberlanjutan Usaha Mikro Kecil Dan Menengah (Studi Empiris Pada Usaha Mikro Kecil dan Menengah Kecamatan Tampan Kota Pekanbaru )
This study aims to examine the effect of business digitalization, financial literacy, financial technology and social capital on MSMEs Business Sustainability (empirical study on MSMEs Tampan District, Pekanbaru City.
The population in this study were MSMEs in Tampan District, Pekanbaru City. The sampling technique in this research used the Snowball sampling method and the sample obtained in this research was 155 MSMEs in Tampan District, Pekanbaru City. The data used in this research is primary data, namely using a questionnaire as a data collection tool. The data analysis techniques used include descriptive statistical tests, data quality tests, classical assumption tests and hypothesis testing using the Statistical Program For Social Science (SPSS) analysis method with the SPSS version 26 application.
The results of this research show that Business Digitalization has an effect on Business Sustainability, Financial Literacy has an effect on Business Sustainability, Financial Technology has no effect on Business Sustainability and Social Capital has an effect on Business Sustainability.
Keywords: Business Digitalization, Financial Literacy, Financial Technology, Social Capital, Business Sustainability
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