CD Skripsi

Komunikasi Krisis Badan Kepegawaian Negara Dalam Merespon Kasus Kecurangan Seleksi Calon Aparatur Sipil Negara (CASN) Tahun 2021

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In October 2021, the National Civil Service Agency and the community were
shocked by the news of CASN Selection cheating cases at nine exam locations.
The mode used by the perpetrator of the fraud was using a remote access
application on BKN's Computer Assisted Test (CAT) application. The situation
got worse with the emergence of the negative hashtag BKNsarangMaling which
was shouted by the Twitter account @txtdaridgmbk alias Abel Kate. This
condition has resulted in a crisis in the BKN institution and has the potential to
reduce public trust.
This research aims to analyze the crisis communication of the State Civil
Service Agency in responding to cases of CASN selection fraud in 2021. The
method used is descriptive qualitative. The object of this research is the State
Civil Service Agency's Crisis Communication in Responding to Cases of CASN
Selection Fraud in 2021. Meanwhile, the research subjects are BKN employees
directly involved in handling the crisis using purposive determination techniques.
A total of three informants are based in the Public Relations, Law and
Cooperation Bureau (BHHK), including the Head of BHHK and two BKN Youth
Public Relations Officers. Then the data collection techniques used were
interviews, observation, and documentation. Data analysis techniques begin with
collecting, reducing, presenting, and drawing conclusions.
The research results show that the crisis communication that has been
carried out by the National Civil Service Agency in response to the 2021 CASN
selection fraud case has mostly implemented crisis response strategies according
to the Situational Crisis Communication Theory at each crisis phase. First, in the
pre-crisis stage, BKN used a denial strategy by attacking the accuser. The attack
took the form of blocking Abel Kate's Twitter account in collaboration with the
Ministry of Communication and Information. Second, at the crisis stage, BKN
implemented a strategy to reduce negative perceptions (diminish) by carrying out
white campaign activities. The third step is the post-crisis stage, a rebuilding
strategy to restore the organization's reputation using corrective action. Lastly,
BKN uses a strengthening strategy through publication of various organizational
achievements and giving appreciation to stakeholders who have helped in
handling the crisis.
Keywords : crisis communication, public relations, seleksi casn

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2010247603

Penerbit

Pekanbaru : Universitas Riau Pascasarjana Tesis Ilmu Komunikasi., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2010247603

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Jaka

Versi lain/terkait

Lampiran Berkas

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