CD Skripsi
Peran Bts Terhadap Korean Wave Di Amerika Serikat Untuk Meningkatkan Ekonomi Korea Selatan Tahun 2017-2021
BTS, as the leading boy band of South Korea, has played an integral role in supporting the economic growth of their nation. Through their global success, BTS has been able to open new doors in the entertainment industry, making a significant contribution to the economy of South Korea.
The methods of secondary data analysis and the application of cultural diplomacy theory have become critical foundations for understanding BTS's global impact. By leveraging available secondary data and integrating cultural diplomacy theory, BTS has successfully forged deep and sustainable connections with fans worldwide, reflecting a robust diplomatic effort.
BTS's concerts in the United States have not only been the pinnacle of their success but have also had a significant positive impact on South Korea. Through substantial economic contributions, such as ticket and merchandise sales, BTS has actively fueled a sustainable economic boost. Furthermore, their presence on the international stage has shaped a positive image of South Korea at the United Nations, reinforcing the country's position as a powerful global player.
Keywords: BTS, Korean Wave, United States, Economic Growth, South Korea, Soft Diplomacy, Pop Culture, Globaliation, Entertainment Industry, Cultural Exchange
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