CD Skripsi

Pengaruh Iklan Dan Promosi Penjualan Terhadap Keputusan Pembelian Produk Azwa Perfume Pekanbaru

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Azwa Perfume Pekanbaru is a local perfume company that has created its own brand and fragrance. The marketing communication strategy they do, especially in terms of advertising and sales promotion, is in order to attract consumers to make purchases and still exist and survive in today's era. The theory used in this study is the stimulus-Organism-Response (S-O-R) theory. The purpose of this study is to analyze whether there is an influence between advertising and sales promotion on the purchase decision of Azwa perfume Pekanbaru products.
The research method used is quantitative with an explanatory approach and questionnaires as the main instruments in data collection. The population in this study is consumers of Azwa Perfume Pekanbaru members totaling 862 members. In determining the sample using the slovin formula with the number of respondents as many as 90 respondents using non-probability sampling techniques in the form of accidental sampling. This research was processed and analyzed using the IBM SPSS Version 26 program.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1901155637

Penerbit

Pekanbaru : Universitas Riau FISIPOL Ilmu Komunikasi., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1901155637

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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