CD Tesis

Strategi Komunikasi Umkm Melalui Media Sosial Dalam Pemasaran Kerupuk Lomang Balado Ummi Pasca Pandemi Covid-19

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UMMI's Lomang Balado Cracker culinary MSMEs are located in Kampar Regency, Riau Province. UMMI Lomang Balado Crackers are included in micro businesses. In particular, UMMI Lomang Balado Cracker MSMEs need to carry out a communication strategy to consider choosing the right social media to promote and market products so that the intended message and strategy can run effectively and smoothly and survive to be competitive after the Covid-19 pandemic. The purpose of this study is to analyze communication strategies in determining the planning, implementation, and evaluation on social media for the marketing of UMMI lomang balado crackers. The method in the research is a descriptive qualitative approach using observation, interview, and documentation techniques. Data analysis techniques are data collection, data reduction, data presentation, and conclusion drawn. The results of the study show that the marketing strategy planning determines the audience, compiles the message, assigns communicators, and selects communication media. The implementation uses social media Instagram and whatsapp business marketing. Social media is an effective tool in marketing communication media for UMMI Lomang Balado Cracker MSME Actors and their consumers. The evaluation was carried out by SWOT analysis, measuring the performance of MSMEs and taking corrective actions for the development of MSME product marketing in the future.
Keywords: Communication Strategy, Social Media, Marketing, MSMEs

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2210246787

Penerbit

Pekanbaru : Universitas Riau Pascasarjana Tesis Ilmu Komunikasi., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2210246787

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Jaka

Versi lain/terkait

Lampiran Berkas

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