CD Tesis

Representasi Pemberdayaan Perempuan Di Media Sosial (Analisis Wacana Kritis Norman Fairclough Pada Akun Instagram @Wmnlyfe)

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Social media is an online medium that can support the interaction of one or more people without being limited by space and time. Instagram is one of the information communication technologies that is increasingly being used today. The use of Instagram as a medium for educational information is a new phenomenon in the use of social media. And in increasingly advanced times, the perspective of women and men has changed. The emergence of liberal feminism is a stream of feminism that is based on the idea of liberalism. The main ideas of liberalism include individual freedom, democracy, equal opportunities, and equal rights. Women's empowerment is one of the Sustainable Development Goals (SDG). Instagram is also one of the social media that is widely used to present content centered on women, but it only makes it a passive object and does not focus on how to grow women's self- confidence so that they can be more empowered and develop independently.
This research aims to find out how the representation of women's empowerment on social media is displayed by the Instagram account @wmnlyfe. In this research, researchers used a qualitative approach. through methods and techniques of critical discourse analysis by Norman Fairclough, First, the form of thetext implies the importance of sharpness in analyzing the text. Second, analysis of the discursive practices of the form of text production and consumption. This is the process of connecting the production and consumption of texts or existing interpretations. Third, social praxis has goals, networks and broad social cultural praxis. This begins to enter intertextual understanding, social events show that texts are shaped by and shape the social. With four informant subjects and research objects for the content of the Instagram account @wmnlyfe.
The results of this research will answer questions regarding each level of dimensions contained in the Instagram content of the @wmlyfe account which has been selected based on indicators of the stage of women's empowerment to get a representation of women's empowerment on social media in it. This research determines the discourse of women's empowerment from several factors based on the content displayed by Instagram @wmnlyfe. Confidence and awareness and forming good behavior wants to grow. Since its first appearance in 2021, Instagram @wmnlyfe has continuously actively displayed content about women's empowerment on social media by relating it to current issues or just entertaining content. The Instagram account @wmnlyfe is one of the media with a good representation of women's empowerment on social media. by getting a place for self-actualization as a woman and information about women and other latest things.
Keywords: Critical Discourse Analysis, Representation, Women's Empowerment,

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2110246739

Penerbit

Pekanbaru : Universitas Riau Pascasarjana Tesis Ilmu Komunikasi., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2110246739

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Jaka

Versi lain/terkait

Lampiran Berkas

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